Sometimes clients have a clear sense of their speech content, but need help pulling it together and adding some punch. I developed the OPTICS™ service to address this need. Instead of generating ten or twenty pages of speech text, I create a focused, 2-3 page OPTICS outline.
OPTICS is an acronym for what this outline provides:
- an Organizing Principle for framing and ordering the content
- a Theme that serves as a title and refrain for the speech
- an Introduction that grabs the audience and sets the tone
- Closing lines that wrap-up the presentation with power
- Soundbites that capture key messages and stick with the audience
The bottom line: OPTICS offers speakers a cost-effective, time-efficient means of creating presentations that move audiences.
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